Choosing MRSL connects you with a highly experienced team dedicated to full-service marketing research in Jamaica.
MRSL has a reputation for accurate results. Its track record in political polling is indicative of this.
MRSL’s approach to reporting ensures that its clients have a road map for the best “next steps”.
At MRSL our clients information is secure. Privacy and confidentiality are guaranteed.
Market Research Services Ltd., (MRSL) is a full-service marketing research organisation offering a comprehensive range of information gathering and analysis capabilities.
MRSL was established in 1975 and currently provides services to clients in Jamaica and the broader Caribbean markets. At MRSL you will find a team of research professionals who are focused and committed to ensuring that the most pertinent, reliable, easy to interpret and actionable information is generated and delivered to all their clients.
The company was born out of a London based company which was established to carry out retail audits on behalf of the largest cigarette company in the island and the region at the time. Its Chairman and CEO, Donald Anderson decided to take over the reign in 1975. Since then MRSL has honed its skills in the field of marketing research and today provides a wide suite of services including both qualitative and quantitative research methods.
MRSL is one of the best networked marketing research companies in the island with a well trained and experienced field team. This comprises over 200 individuals in Jamaica and other Caribbean islands.
Engage with MRSL for timely insights, data-driven updates, and a behind-the-scenes look at our work.
MRSL has helped clients determine how their customers as well as customers of competing brands rate their own performance vis a vis their competitors. Competitor analysis studies have helped clients determine their own areas of strengths and weaknesses vis a vis their competitors, from the customer point of view.
MRSL gives its clients the opportunity of finding out how a new idea is likely to be received in the marketplace, thereby determining the market feasibility and potential for new products, services, packages, labels, names, logos.
MRSL carries out detailed company and brand image evaluations for their clients. Clients have used image evaluation studies to determine their brand health and the perception of the company or brand from among customers as well as non-customers.
MRSL has helped clients make decisions about potential and existing locations by providing detailed reviews on: Population trends, Existing and planned infrastructure, Businesses in the area, Social and economic patterns
MRSL will help its clients find out just about anything they wish to know about their customers. For example MRSL can help their clients find out from their external customers (existing and potential).
MRSL collects both quantitative and qualitative data on behalf of clients. Through its highly structured and robust field network system, MRSL offers data collection services across the island. MRSL carries out data collection by way of a range of different techniques.
We go beyond surface-level insights to deliver meaningful data and clear direction. At MRSL, every project is guided by over 40 years of research excellence across Jamaica and the Caribbean. Whether you’re a global brand or a local business, we tailor our work to your goals—always with integrity, accuracy, and action in mind.
Over four decades of marketing research excellence across the Caribbean.
Every research solution is custom-built to meet your unique business needs.
Trusted by major banks, global brands, and governments alike.
We keep you informed every step of the way—with clarity and honesty.
What Clients Say About Our Market Research Expertise:
MRSL was established in 1975 and currently provides services to clients in Jamaica and the broader Caribbean markets.
16 Cargill Avenue, Kingston 10, Jamaica, W.I.
